Rebekah Evans, Executive Director of the Ventura County Lodging Association (VCLA), speaks with Our Ventura TV host, Marlyss Auster, about marketing and promoting tourism and economic development in the region of West Ventura County. (In addition to being the host, Auster is also the Executive Director of the Ventura Visitors & Convention Bureau).
Evans is responsible for overseeing efforts to attract tourists and business travelers to Camarillo, Oxnard and Ventura, known as Ventura County West.
They speak about the Transient Occupancy Tax (TOT), which is charged in California when occupying a room or rooms or other living space in a hotel, inn, tourist home or house, motel, campground, or RV park unless the stay is for a period of 31 days or more.
Evans speaks about the local Tourism Business Improvement District (TBID). These districts have been formed by local lodging operators to specifically fund tourism promotion efforts.
The Ventura County Lodging Association is comprised of lodging facilities and destination marketing organizations in the California cities of Camarillo, Oxnard and Ventura. VCLA represents 60 members including hotels, motels, bed & breakfasts, RV Resorts, resort rentals, the Camarillo Chamber of Commerce, Oxnard Convention & Visitors Bureau and Ventura Visitors & Convention Bureau. Its marketing campaign, “VenturaCountyWest, Inspiring Choices,” is designed to attract overnight leisure and business visitors to the region.
Director: Petrina Sharp