David Comden, Publisher and V.P. Operations at Southland Publishing, talks about the state of media, and the evolving integration of print and the Internet.
Even though the state of media is changing, there is still a place for community newspapers and local magazines. Print is a good form of long-form information. David speaks about the arc of Groupon and its sustainability as a business model. He discusses niche and local advertising.
Producer: GeorgeAlger.com
Director: Petrina Sharp
Sponsor: SkyworksMarketing.com