Mike Cary, from Crawford Media Group, speaks with George Alger about the state of radio and some of the changes that have occurred over the past 30 years, including the addition of online streaming, podcasting and satellite radio versus traditional terrestrial radio.

“Terrestrial” means “transmitted from structures on the earth and not involving satellites,” which is how traditional radio signals have been broadcast for over a hundred years.

Traditional terrestrial radio is limited to geographic regions. Satellite radio, on the other hand, covers an entire continent with the same programming.

Streaming means listening to music or watching video in “real time,” typically via the internet, instead of downloading a file to your computer and listening to or watching it later.

Podcasting refers to digital broadcasts made available online. The word “podcast” is derived from “pod” as in Apple’s iPod, the popular portable audio player, and “cast” from “broadcast”, meaning “to transmit for general or public use.” Nowadays, podcasts can include video in addition to audio, so the original meaning has expanded.

TV broadcast week beginning 06/27/21

Producer: GeorgeAlger.com

Sponsor: NONPROFIT FIRE, Google Ad Grants Community Building

Sponsor: GWC PRODUCTIONS, Putting Eyes on Your Music

Sponsor: SKYWORKS MARKETING, Performance Advertising

The State of Radio
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